The Hair & Color Bar

BRIEF

Olivia reached out to me with a heartfelt vision for rebranding The Hair & Color Bar, making it truly her own after taking over from previous ownership. Passionate about the Aveda line and other like-minded, clean beauty products, she dreamed of TH&CB becoming the go-to salon for anyone seeking clean beauty selfcare. Olivia wanted to create a loving, compassionate, and luxurious salon environment that could support a dedicated team who shares her values and passions.

SOLUTIONS

To align with Olivia's vision, I focused on creating a brand identity that embodied self-compassion and self-love through clean beauty. Olivia and her team foster an energetic, family-centered environment that champions creativity. With this in mind, I knew a minimalist branding direction contrasted with organic and messy graphics would be the perfect combination to reflect their clean beauty core and salon culture. The rebranding has positioned The Hair & Color Bar as a leading salon for clean beauty solutions in the area. Clients appreciate the welcoming and luxurious atmosphere, leading to increased customer loyalty and a growing clientele. Olivia's team, sharing her values, is more motivated and cohesive, resulting in better service and a stronger community presence. The new brand identity not only distinguishes TH&CB from competitors but also resonates deeply with clients who value clean beauty and self-care.