BRAND VOICE
With our Copywriting Creative Partner: Oxford Comma Co.
Mission, Vision, Value Statements
Elevator Pitch, Taglines, IG Bio
Brand Promise, Brand Story, Word Bank, Brand Manifesto
BRAND STRATEGY
Brand Heart: Vision, Mission, Purpose, Why, Values
Brand Positioning: Offering, USP, Niche
Audience Analysis: Demographic, Psychographic, Buying Behavior, Avatar, Problems, Desires, Fears, Priorities
Competitive Analysis: SWOT, Logo, Color, Type Review
Creative Direction
SIGNATURE BRAND IDENTITY
Logos: Primary, Secondary, Icon, 2 Marks
Color Palette
Brand Fonts
Social Media: Profile Pic, IG Highlight Covers, FB Cover
Brand Guide
Timeline: 12 weeks
Investment: $13,500 USD
25% Deposit Required, then 3 Monthly Payments of $3,375
Best for seasoned businesses. You know you have a killer business, but are having trouble scaling from where you're at. You feel like you've reached the ceiling of where your current branding can take you and everything feels a bit all over the place. You have a clear vision of what you want for your business, but are stuck on how to achieve it.
BRAND STRATEGY
60min Brand Voice Consult w/ Oxford Comma Co.
Brand Heart: Purpose, Why, Values
Brand Positioning: Offering, USP, Niche
Audience Analysis: Demographic, Psychographic, Buying Behavior, Avatar, Problems, Desires, Fears, Priorities
Competitive Analysis: SWOT, Logo, Color, Type Review
Creative Direction
ESSENTIALS BRAND IDENTITY
Logos: Primary, Secondary, Icon
Color Palette
Brand Fonts
Social Media: Profile Pic, IG Highlight Covers, FB Cover
Brand Guide
Timeline: 8 weeks
Investment: $9,000 USD
25% Deposit Required, then 3 Monthly Payments of $2,250
Best for new or seasoned businesses. You feel a bit in the middle between the Signature Brand and Mini Brand. You know how to run your business and have a good grip on the operations, and are now noticing where areas can be improved. You're ready to update from your DIY brand, but aren't ready to overhaul everything at once.
MINI STRATEGY
Brand Heart: Purpose, Why, Values
Audience Analysis: Demographic, Psychographic, Avatar
Creative Direction
MINI IDENTITY
Logo: Primary
Color Palette
Brand Fonts
Brand Style Doc
Timeline: 4 weeks
Investment: $4,125 USD
25% Deposit Required, then 3 Monthly Payments of $1,031.25
Best for new service based businesses. You're still learning the ins and outs of running a business and are focused on building out a solid foundation for your business, rather than scaling. You just need the visual pieces of your brand to get started and have something to use to rep your business; but you want to do it in a way that has intention behind it.
Packaging
Signage
Stationary
Booklets & Guides
Brand Merch
Social Media Graphics
Digital Templates
Email Marketing Templates