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You created a business that is nourishing and healing to the mind, body and soul.

Now, you just need the world to see that, too. That’s why you’re here.

Desk
Black and white photo of Janelle and her laptop
Eyeglasses on top of two decorative books. Neutral colors
Book, plants, and diffuser on desk
Side profile of jannelle
I'M SO READY
Logo of the brand, Wonder LoveLogo of the brand, Olde Goat CafeLogo of the brand, Lift & Sop CoLogo of the brand, Events by Ayi
Mug on top on books, plant and microphone on desk.

The Inspired Identity

$2500 usd, 1 week PROJECT

For my aesthetic loving girls looking to ditch the DIY frustration and stand out from the crowd, The Inspired Identity focuses on crafting a brand that’s authentically yours and uniquely distinctive, all designed in one swift week.

strategy

✿ Target Audience Basics: Demographic, Psychographic
✿ Brand Aesthetic: Vibe, Mood, Personality

branding

✿ Primary Logo
✿ Color Palette
✿ Brand Fonts

this is what i need!
Mug on top on books, plant and microphone on desk.

The Rooted Identity

$6500 usd, 4 week PROJECT

Designed for my small biz girls who are ready to lead, The Rooted Identity elevates your business with a brand that goes beyond aesthetics, embodying your mission and message to unite your team and forge a deep connection with your people.

strategy

✿ Brand Heart: Purpose, Core Values
✿ Target Audience Analysis: Demographic, Psychographic, Profile
✿ Brand Story: Differentiator, Archetype, Core Message
✿ Brand Aesthetic: Vibe, Mood, Personality

branding

✿ Logo Collection
✿ Brand Marks
✿ Patterns & Textures
✿ Merch Design: Tee, Hoodie, or Tote
✿ Color Palette
✿ Brand Fonts
✿ Social Media Profile Pics

SIGN ME UP gf!
Mug on top on books, plant and microphone on desk.

Curate a Custom Experience

custom quote & timeline

branding

✿ Logos
✿ Brand Marks & Icons
✿ Patterns & Textures

marketing materials

✿ Social Media Templates
✿ Thank You Cards
✿ Menus
✿ Business Cards

merch

✿ Apparel
✿ Hang Tags
✿ Stationery
✿ Tumblers

let's talk custom

My Sweet like Honey Method

START — GETTING IN THE HF CLUB

Say hi in my short contact form and fill me in on what’s going on in your biz and what you’re hoping to achieve. We’ll get on a call and talk through potential solutions and get a solid idea of what we could do together. I’ll send over a project proposal with all the deets, contract and invoice. Once it’s paid and signed, we’ll get your dream brand started gf!

PHASE 1 — BRAND HEART

We can’t create a brand rooted in your aspirations and your vision without understanding who you are. I’ll send you an intake form and then we'll get on a call to dive into your answers further. Through this phase, we’ll unearth your Brand’s Heart; mission, vision, purpose and why.

phase 2 — STRATEGY DEV

Any successful brand has an aligned and actionable strategy to guide them to where they want to go. I’ll analyze your audience, competition and positioning, then draft some potential solutions we could take your brand in. Through this phase, we’ll craft your unique and true brand strategy—not a design brief disguised as strategy.

phase 3 — IDENTITY DESIGN

Can’t have a brand without the classic logo, color palette and fonts combo. I’ll take your brand's unique approach that we’ve built in Phases 1 and 2 and curate visuals that communicate your story, your vision and your message authentically. Through this phase, we’ll design a bespoke brand identity that makes your brand one to ride or die for. 

SIGN ME UP!

My Sweet like Honey Process

LET'S DO IT

START — GETTING IN THE HF CLUB

Say hi through my short contact form and fill me in on what’s going on in your biz and what you’re hoping to achieve. We’ll get on a call and talk through potential solutions and get a solid idea of what we could do together. I’ll send over a project proposal with all the deets, contract and invoice. Once it’s paid and signed, we’ll get your dream brand started gf!

PHASE 1 — SOUL (BRAND HEART)

We can’t create a brand rooted in your aspirations and your vision without understanding who you are. I’ll send you an intake form and then we'll get on a call to dive into your answers further. Through this phase, we’ll unearth your Brand’s Heart; mission, vision, purpose and why.

PHASE 2 — MIND (BRAND STRATEGY)

Any successful brand has an aligned and actionable strategy to guide them to where they want to go. I’ll analyze your audience, competition and positioning, then draft some potential solutions we could take your brand in. Through this phase, we’ll craft your unique and true brand strategy—not a design brief disguised as strategy.

PHASE 3 — BODY (BRAND IDENTITY)

Can’t have a brand without the classic logo, color palette and fonts combo. I’ll take your brand's unique approach that we’ve built in Phases 1 and 2 and curate visuals that communicate your story, your vision and your message authentically. Through this phase, we’ll design a bespoke brand identity that makes your brand one to ride or die for.

the proof is in the pudding portfolio

Curating Conscious Designs That Connect and Captivate.

The Espresso Barn

The Espresso Barn

The Hair & Color Bar

The Hair & Color Bar

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