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OUR SERVICES
You know your business has the purpose and potential to be incredible. Now you just need the world to see that, too. That’s why you’re here.
At HoneyFig Studio, we get to know your goals, needs, and dreams like they were our own, then we develop a unique brand strategy, create a striking visual identity, and launch a bada** brand. Together we’ll create a captivating brand experience that breaks through the clutter with strategy, aesthetics and intention.
Brand Heart
Brand Positioning
Audience Analysis
Competitive Analysis
Creative Direction
Logo Design
Color Palette
Type Suite
Patterns
Iconography
Guidelines
Packaging
Signage
Stationary
Booklets & Guides
Brand Merch
Social Media Graphics
Digital Templates
Email Marketing Templates
Our Web Design & Development Partners work in Squarespace, Showit, Webflow and Shopify.
THE ESSENTIALS — BRAND NO. 1
60min Brand Voice Consult w/ Oxford Comma Co.
Brand Heart: Purpose, Why, Values
Brand Positioning
Audience Analysis
Competitive Analysis
Creative Direction
Logos: Primary, Secondary, Icon, Mark
Color Palette
Type Suite
Social Media: Profile Pic, IG Highlight Covers, FB Cover
Brand Guide
Timeline: 6 weeks
Investment: $7,500 USD
25% Deposit Required, then 3 Monthly Payments of $1,875
THE SIGNATURE — BRAND NO. 2
With our Copywriting Creative Partner: Oxford Comma Co.
Mission, Vision, Value Statements
Elevator Pitch, Taglines, IG Bio
Brand Promise, Brand Story, Word Bank, Brand Manifesto
Brand Heart: Purpose, Why, Values
Brand Positioning
Audience Analysis
Competitive Analysis
Creative Direction
Logos: Primary, Secondary, Icon, 2 Marks
Color Palette
Type Suite
Social Media: Profile Pic, IG Highlight Covers, FB Cover
Print/Digital Media: Choice of 2
Brand Guide
Gift Card
Loyalty Card
Business Card
Thank You Card
Icons
Pattern
Email Signature
Timeline: 12 weeks
Investment: $13,500 USD
25% Deposit Required, then 3 Monthly Payments of $3,375
THE MINI — BRAND NO. 3
Goals
Mini Audience Analysis
Competitive Analysis
Creative Direction
Logos: Primary, Icon
Color Palette
Type Suite
Timeline: 6 weeks
Investment: $4,125 USD
25% Deposit Required, then 3 Monthly Payments of $1,031.25
The very first step is also the most important: we listen. Because in order to create the perfect strategy, we need to know your business and your goals. And no one knows them better than you. Based on our conversations, we’ll dive into researching your dream client, pinpoint your brand positioning, and develop the creative vision that ties it all together.
Once we’ve nailed our strategy and settled on our creative direction, the magic really begins. The HoneyFig team works together, sketching, drafting and designing ideas to bring your brand to life. Every stroke, shade, and line is methodically thought out to create a cohesive look. And before you ever see a first draft, we’ve crafted at least three iterations to make sure you get something that feels juuuust right.
It’s time to unveil your incredible new brand! We’ll provide you with a detailed Brand Guide so that anyone on your team can pick up the vibe your brand is putting down.You’ll also receive organized design assets in all the colors, filetypes, and sizes you need.If you need ongoing support, we got you. With our Retainer Partnerships, we can continue to work together.
Design That Defies the Patriarchy
