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Janelle sitting on floor with laptop on her lap
Hand holding a computer mouse. Computer desktop, coffee mug, and keyboard infront.
Hand holding a wine glass
Hand holding a computer mouse. Computer desktop, coffee mug, and keyboard infront.
Janelle sitting at her desk with computer desktop
Close up of pampas
Black and white photo of Janelle from the neck down. Laptop on her lap
Close up of pampas
Black and white photo of Janelle from the neck down. Laptop on her lap

about our studio

Your intention is our creative direction.

That’s not just something we say—it’s our reason for showing up to work every single day.

At HoneyFig, we understand that your brand is rooted in something bigger than a product or a service.

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So, if you’re a fearless woman on a mission to make the world better, kinder and compassionate, you’ve found the right place. We can’t wait to meet you.

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And whether it’s humanity, sustainability, or equality that fuels your business, we are committed to highlighting, embracing and transforming that purpose into a bespoke, intentional brand experience unlike any other.

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Some brands you just see. Then there are brands you experience.

At HoneyFig, we’re working to usher in a kinder, more conscious generation of business owners. And we’re doing it by partnering with women-led businesses and helping them show up in the world with purpose and aesthetic.

Yes–we deliver thoughtful, captivating brands, but our work together is so much deeper than that. By blending design, strategy, intention and collaboration, we create brand experiences that reflect the world we’re trying to build.

our portfolio

the fig fam

Collectively working to create intentional, heart-led brands.

Janelle

Founder & Creative Director

Lauren

Co Creative & Social Media Exec

Honeyfig manifesto

SOME BRANDS SET YOUR SOUL ON FIRE

You know the kind.
‍
The one that anticipates your needs, sometimes loooong before you know they’re there.
‍
The one that feels like a friend – that one you don’t speak to for days, weeks or months, but when you reconnect, it’s like no time has passed at all.

The one that feels like a gentle hug on a rough day, and a warm blanket on a cold morning.

The one that always welcomes you with open arms and makes you feel like you’re the only person in the world, even if just for a moment.

The one that gets it – your dreams, your fears, your secrets, your inside jokes and is your cheerleader, your therapist and your inspiration, all wrapped in one.

The one that changes you, embraces you, empowers you, excites you, moves you, understands you, and challenges you.

You know… the kind of brand you want to experience over and over and over.

That is the kind of brand we build.  
Because that is the kind of brand we are.

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