Hand holding a computer mouse. Computer desktop, coffee mug, and keyboard infront.
Hand holding a wine glass
Hand holding a computer mouse. Computer desktop, coffee mug, and keyboard infront.
Janelle sitting at her desk with computer desktop
Close up of pampas
Black and white photo of Janelle from the neck down. Laptop on her lap
Close up of pampas
Black and white photo of Janelle from the neck down. Laptop on her lap

ABOUT OUR STUDIO

Your intention
is our creative
direction
Your intention is our creative direction
Your intention is our creative direction

That’s not just something we say—it’s our reason for showing up to work every single day. At HoneyFig, we understand that your brand is rooted in something bigger than a product or a service.

And whether it’s humanity, sustainability, or equality that fuels your business, we are committed to highlighting, embracing and transforming that purpose into a bespoke, intentional brand experience unlike any other.

So, if you’re a fearless woman on a mission to make the world better, kinder and compassionate, you’ve found the right place. We can’t wait to meet you.

Janelle sitting on bed, looking down, reading a magazine, and holding glass of wine

Some brands you just see.
Then there are brands you experience.

Side profile of Janelle

At HoneyFig, we’re working to usher in a kinder, more conscious generation of business owners. And we’re doing it by partnering with women-led businesses and helping them show up in the world with purpose and aesthetic.

Yes–we deliver thoughtful, captivating brands, but our work together is so much deeper than that. By blending design, strategy, intention and collaboration, we create brand experiences that reflect the world we’re trying to build.

the fig fam

We are a team of artists, strategists and designers who work collaboratively to create powerful brands.

Wonder Love Tote Bag
"I didn't realize how much clarity was needed in creating a whole brand and Janelle led the way like a true expert. I was able to accomplish so much more than a website."

Wonder Love

Upstream Organics Product Photography
"Hearing my business partner (also my husband) say that working with Janelle was the best business decision we've made was huge, especially because he was resistant to branding in the beginning."

upstream organics

The Espresso Barn Cup
"Janelle made the process so easy, and created a beautiful brand that exceeded my expectations."

The Espresso Barn

Olde Goat Cafe Cup
"Janelle is a rock star. She sees things before I even did. I knew what direction I wanted to go, but I feel like she gave us a voice for our business."

olde goat cafe

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