Create a brand that embodies the unique spirit of everyones inner wild one.
Design an identity that makes her shop stand out against her competitors.
Bring a playful, girly, and energetic feel to the coffee shop industry.
To get the logo just right, I customized the letters to give them a melty, squishy, imperfect look. Since this brand embodies uniqueness, I created a collection of alternative logos that played off of the original to give enough variety without losing consistency.