Dharmic Collective

BRIEF

Dharmic Collective is a self-care wellness brand that crafts natural body and skincare products using earth-powered, locally sourced ingredients. When Branden came to me, she was concerned about the lack of continuity throughout her packaging and felt that she had outgrown her previous brand. Her vision for Dharmic Collective was to become the leading brand for holistic wellness and spiritual healing, free from fluff, witchy vibes, and judgment.

SOLUTIONS

Lack of continuity often stems from a lack of structure. Before diving into the design process, we established a solid foundation for her brand by defining her Brand Heart, Values, Differentiators, Audience, and Aesthetic. With this structure in place, I created a cohesive brand identity that aligned with Branden's vision. For the packaging and overall branding, we chose a minimalist approach that resonated with her audience’s aesthetic. This direction highlights the purity of her products while emphasizing that they are free of harsh ingredients and rich in essentials. We color-coded her product lines and selected an earthy palette to reflect the natural ingredients and holistic focus of Dharmic Collective. The rebrand has brought a new level of cohesion and professionalism to Dharmic Collective. Branden's products now stand out on the shelves, attracting a loyal audience that appreciates the brand’s clarity and integrity. The new packaging and branding have reinforced Dharmic Collective's position as a trusted leader in holistic wellness, helping Branden achieve her goal of becoming the go-to brand for spiritual healing and self-care.