Dharmic Collective

Dharmic Collective

BRIEF

Dharmic Collective is a self-care wellness brand that crafts natural body/skincare using earth-powered, locally sourced ingredients. Branden's main concerns with her brand when she came to me was the lack of continuity throughout her packaging and feelings that she'd outgrown her previous brand. Her vision for Dharmic Collective is to be the go-to, leading brand for holistic wellness and spiritual healing. There’s no fluff, no witchy vibes, and no judgement.

SOLUTIONS

Lack of continuity comes from a lack of structure. Part of our project together before I started designing was to establish that structure for her brand. We worked together to define her Brand Heart, Values, Differentiators, Audience, and Aesthetic. I knew with her packaging and branding overall, a minimalist route would best suit her audience's aesthetic, while also championing the message that her products are free of harsh ingredients and full of the essentials. We color-coded her product lines and kept the palette overall very earthy and rich in tone.

Branding

Strategy

Packaging

Dharmic Collective
Dharmic Collective
Dharmic Collective
Dharmic Collective
Dharmic Collective
Dharmic Collective
Dharmic Collective
Dharmic Collective

Testimonial

I just have to say! I am still REEEELLLLINNNGGG over what you have done so far. I can not thank you enough for all of this!! I am so excited we are on so many levels of SAME and I think this branding is gonna be amazing

Dharmic Collective

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Meet Us

Meet Us