Raes

The Consult

Raes was a conceptual brand, which meant I had full creative freedom to bring it to life exactly how I envisioned. I wanted the sunscreen packaging to feel like a little escape, capturing that calm, carefree feeling of the ocean, sand, and slowing down, with packaging that’s beautiful, functional, and eco-friendly, truly standing out and making you feel like you’re right there by the water.

Project Goals

01

Create a beautiful, stand-out brand that catches attention

02

Make it functional for everyday, beachside, or on-the-go use

03

Ensure it’s eco-friendly, aligning with sustainable values

creating the brand

Sunscreen often feels like an afterthought, with bold colors and loud designs that don’t quite match the calm, intentional vibe of a skincare ritual. I wanted to change that with Raes.

With Raes, I wanted to create a look that was understated and enticing, giving people sunscreen they would actually look forward to using. I designed it to feel more like a luxurious skincare staple, something that feels like an indulgence in itself, rather than a sticky chore.