Raes
Raes had a vision to create an emotional connection with their customers that went beyond just sunscreen. They wanted to bring people to the carefree parts of their minds. The areas where the mind goes calm at the sounds of the ocean and the feeling of the sand beneath their feet. The goal was to create stand-out packaging that was beautiful, functional, and eco-friendly. This project was a conceptual brand, allowing me to run free creatively without any constraints.
My goal was to highlight Raes against the sea of sunscreens and skincare products and ensure the brand could hold its own when positioned on the same shelves as other established brands. Embracing Raes' dream as my own, I blended playful nostalgia through the typography with an empowering touch of rebellion in the logotype and photography.
