The Espresso Barn

The Consult

The Espresso Barn is a cozy drive-thru coffee shop that has been a community favorite since 1996. When Britany took over, she wanted to make it her own while staying true to the comfort and familiarity that made The Barn so special to its loyal customers. Her vision was to refresh the brand with a welcoming identity that honored its roots, creating a spot that still felt like home but with a fresh touch that felt like hers too.

Project Goals

01

Blend nostalgia with a modern feel.

02

Highlight The Barn’s warm, welcoming vibe to embody its role as a community staple.

03

Establish a unique brand identity that sets The Barn apart from other local coffee shops.

creating the brand

The vision was to create something warm, familiar, and true to its roots; a brand that felt like home every time you visit.

To bring out The Espresso Barn’s comforting, familiar vibe, I crafted a logo that feels warm and inviting, with organic shapes that hint at its local roots. We went with warm, natural tones to reflect the cozy, down-to-earth feel that has always made The Barn a community favorite. The brand combines classic charm with subtle, modern elements, giving it a refreshed look that feels welcoming and distinct from other local shops.