The Espresso Barn

brief

When Britany reached out to us she had recently purchased The Espresso Barn; a coffee shop that had been open since 1996. She was struggling to have The Barn feel like hers and needed support in pointing it in the right direction to achieve her goals and dreams for the business.

solutions

We wanted to create a brand that conveys the laid-back charm The Espresso Barn is known for, along with their commitment to showing up for their community. We felt a modern take on a vintage font would fuse both worlds of honoring the history and welcoming the future into the brand. If a “humble coffee snob” was a color palette, The Espresso Barn would have it. Influenced by boho minimalism, we led with a vibe that felt earthy, warm, inviting, and tasty.

testimonial

“I heard about HoneyFig from another business owner in my community. I was so impressed with the brand Janelle created for them I knew I had to reach out to her for help! Janelle made the process so easy, and created a beautiful brand that exceeded my expectations. She really has a gift, and I would highly recommend her services!”