Raes had a vision to create an emotional connection with their customers that went beyond just sunscreen. They wanted to create an experience that tugged at the heartstrings and understood that packaging would play a vital role in that experience. They came to us with a simple ask: stand-out packaging that was beautiful, functional, and eco-friendly.
Our goal was to highlight Raes amidst the sea of sunscreens and skin care products and ensure the brand could hold its own when positioned on the same shelves as other beloved and established brands. Embracing Raes' dream as our own, we blended playful nostalgia with an empowering touch of rebellion. We positioned Raes as a bold celebration of sunlit memories and those who dared to defy conventions. Ultimately, we created packaging that reflected their earth-powered beauty and aligned with their eco-friendly values.
