Brand Identity

Website Design

Collateral

Located in

Kodiak, Alaska

PROJECT BRIEF

Steadfast & Co. needed a Brand Identity and Website that spoke to their natural wellness lifestyle and provided a safe haven for domestic violence survivors. They offer emotional support, natural/nontoxic products and friendship to women who may be having a hard time building themselves up.

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THE MOOD

Boho, Organic, Empowering, Compassionate, Hope

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BEHIND THE LOGO

Steadfast & Co.'s logo holds so much meaning behind it. We illustrated the botanicals and chose to go with an oval to reflect the continuous way of life. No matter what happens in our lives, if we're resilient we can get through anything. Using round shapes gives a softer mood and it's more approachable.

We created the "Honest Living" tagline for Steadfast to encompass Madi's trusting transparency she gives to women and capture her purpose to empower and support women of all walks of life through wellness. It also holds a space for domestic violence survivors looking for a place of support and empowerment.