Brand Identity

Collateral

Located in

Soldotna, Alaska

PROJECT BRIEF

Lift & Sip Co. needed a Brand Identity for their innovative drive through coffee shop. Their skilled barista's offer perfect shots and daily doses of motivation to their busy on-the-go customers. They focus on workout products and healthy drinks/snacks for active people serious about their health.

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THE MOOD

Empowering, Modern, Feminine, Bold, Energetic

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BEHIND THE LOGO

Lift & Sip Co.'s logo uses typography as the star of the show. We love the bold, all caps look to represent strength and the play on words by lifting up certain letters.

Their variation logos are complimented with a custom lightning bolt to bring the power. Others have a wave effect to bring some movement and energy.

It's clear this isn't your mom's coffee shop.