Brand Identity

Collateral

Located in

Wasilla, Alaska

PROJECT BRIEF

Ema Rose needed a Brand Identity that reflected their personality and passion for their community. Ema Rose brings a love to their guests. They spend time creating an experience of being spoiled through dramatic changes from start to finish. They truly love people through the craft of hair by meeting a range of their emotional and physical needs and making them feel beautiful inside and out.

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THE MOOD

Bold, Eccentric, Unapologetic, Fierce, Raw, Compassionate

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BEHIND THE LOGO

Our intentions with the contrast between the iconic tigress and "Love + Nourish" tagline are to represent the emotional and physical side of Ema Rose and their guests.

 

Ema Rose truly loves and nourishes all their guests and each other as a team. This tagline shows how their clients will feel when they visit Ema Rose. Where as the tigress represents who the guests and the Ema Rose team are; Fierce, Passionate, Confident women.

THE TIGRESS STAGES
Your classic goldilocks moment. We created multiple tigresses until we got the vibe just right.
BUSINESS CARD
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EDITORIAL BOOKLET
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© HoneyFig Studio, LLC 2020

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