Standing woman holding books at her side
Woman laying on the ground with her feet in the air
Standing woman holding books at her side
Woman laying on the ground with her feet in the air
Laptop sitting on top of books with a mic
Plant with a cup and a hair clip
Laptop sitting on top of books with a mic
Plant with a cup and a hair clip

STRATEGIC BrandING Studio

Crafting Captivating and Intentional Brands for the Easy Going, Luxury Loving, Community Craving Crowd.

EXPLORE my COZY STUDIO
Janelle standing looking over and smirking
Couch with a blanket over it and a large white brick wall in the background
Janelle standing looking over and smirking
Couch with a blanket over it and a large white brick wall in the background
Mic sitting on top of books
Candle, lavender plant and a book sitting together
Mic sitting on top of books
Candle, lavender plant and a book sitting together
Janelle sitting on a couch smiling

Where Modern Minimalism Meets Understated Elegance

HoneyFig is an independent design studio run by Janelle, minimalist branding expert, and lifelong cozy girl.

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder.

GIVE ME A TOUR GF
Logo of the brand, Wonder LoveLogo of the brand, Olde Goat CafeLogo of the brand, Lift & Sop CoLogo of the brand, Events by Ayi

My Services

Brand Strategy

Brand Strategy with me pulls at the heart and soul of your business to create a brand that feels authentic to you. It's what allows your marketing, messaging, and networking to come naturally.

tell me more

Brand Design

Brand Design is the visuals: the logos, colors, fonts, patterns, merch, packaging, etc. It's what allows you to pull people in and create consistency and memorability around your brand.

spill the deets

Intentional Design for Ambitious Women

building brands that ooze personality and aesthetic

Brand's should be unique, memorable and iconic, all rooted from your vision. Your brand should be something that people are diehard for. Something that connects people together. Something that changes people’s lives.

and that's what I do best

Mug on top on books, plant and microphone on desk.

Step into your CEO era without stressing about your brand.

SNOOP MY services

the proof is in the pudding portfolio

Curating Conscious Designs That Connect and Captivate.

Happy, Happy Clients

“You ladies are amazing and I am SO thankful to have people like you available for small business owners. I hope you realize the huge impact you are making on peoples dreams coming true! Thank you 10000x for your dedication, attention to detail, and for really listening and actively engaging in my business. I couldn't have asked for a better experience!”

MICHELE, OWNER
WILD ONE COFFEE CO

“Janelle is a rock star. She sees things before I even did. I knew what direction I wanted to go, but I feel like she gave us a voice for our business. Everything is handled with love and care down to the smallest detail. You can tell when someone is passionate about their business and loves to help people in the best way they know how and HoneyFig has that.”

Olde goat cafe

“I heard about HoneyFig from another business owner in my community. I was so impressed with the brand Janelle created for them I knew I had to reach out to her for help! Janelle made the process so easy, and created a beautiful brand that exceeded my expectations. She really has a gift, and I would highly recommend her services!”

THE ESPRESSO BARN

“Right from the beginning I felt in extremely capable hands with Janelle. She laid out her process and the timeline in such a beautifully clear way. This immediately put my nervous energy of never having done this before at ease. She also got under the hood of the business. I didn't realize how much clarity was needed in creating a whole brand and Janelle led the way like a true expert."

wonder love

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Meet Us

Meet Us