Hand holding a computer mouse. Computer desktop, coffee mug, and keyboard infront.
Hand holding a wine glass
Hand holding a computer mouse. Computer desktop, coffee mug, and keyboard infront.
Janelle sitting at her desk with computer desktop
Computer on desk with glass of water and a lamp
Black and white photo of a close up of a plant
Computer on desk with glass of water and a lamp
Janelle sitting at her desk with computer desktop

STRATEGIC BrandING Studio

Crafting Captivating and Intentional Brands for the Easy Going, Luxury Loving, Community Craving Crowd.

EXPLORE my COZY STUDIO
Computer on desk with glass of water
Black and white photo of Janelle from the neck down. Laptop on her lap
Eyeglasses on top of a neutral book on a wood table
Black and white photo of Janelle from the neck down. Laptop on her lap
Black and white photo of a close up of hand holding a glass of wine
Side profile of Janelle
Black and white photo of a close up of hand holding a glass of wine
Side profile of Janelle
Mug on top on books, plant and microphone on desk.

Where Modern Minimalism Meets Understated Elegance

HoneyFig is an independent design studio run by Janelle, minimalist branding expert, and lifelong cozy girl.

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder.

GIVE ME A TOUR GF
Logo of the brand, Wonder LoveLogo of the brand, Olde Goat CafeLogo of the brand, Lift & Sop CoLogo of the brand, Events by Ayi

My Services

the inspired identity

For my aesthetic loving girls looking to ditch the DIY frustration and stand out from the crowd, The Inspired Identity focuses on crafting a brand that’s authentically yours and uniquely distinctive, all designed in one swift week.

tell me more

the rooted identity

Designed for my small biz girls who are ready to lead, The Rooted Identity gives you a brand that goes beyond aesthetics, embodying your mission and message to deeply connect with your people.

spill the deets

Intentional Design for Ambitious Women

building brands that ooze personality and aesthetic

Brand's should be unique, memorable and iconic, all rooted from your vision. Your brand should be something that people are diehard for. Something that connects people together. Something that changes people’s lives.

and that's what I do best

Mug on top on books, plant and microphone on desk.

Step into your CEO era without stressing about your brand.

SNOOP MY services

the proof is in the pudding portfolio

Curating Conscious Designs That Connect and Captivate.

Happy, Happy Clients

“Hearing my business partner (also my husband) say that working with Janelle was the best business decision we’ve made was huge, especially because he was resistant to branding in the beginning.”

Brittney, co-founder & chemist
Upstream Organics

“Janelle is a rock star. She sees things before I even did. I knew what direction I wanted to go, but I feel like she gave us a voice for our business. Everything is handled with love and care down to the smallest detail. You can tell when someone is passionate about their business and loves to help people in the best way they know how and HoneyFig has that.”

Olde goat cafe

“I heard about HoneyFig from another business owner in my community. I was so impressed with the brand Janelle created for them I knew I had to reach out to her for help! Janelle made the process so easy, and created a beautiful brand that exceeded my expectations. She really has a gift, and I would highly recommend her services!”

THE ESPRESSO BARN

“Right from the beginning I felt in extremely capable hands with Janelle. She laid out her process and the timeline in such a beautifully clear way. This immediately put my nervous energy of never having done this before at ease. She also got under the hood of the business. I didn't realize how much clarity was needed in creating a whole brand and Janelle led the way like a true expert."

wonder love

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Meet Us

Meet Us